When the light from a digital camera flash is bounced (directed upward) rather than fired directly at a subject, it helps eliminate strong light and shadows and even red eye.

Many photographers use an external flash to accomplish this but you have to get creative when a camera lacks a hot shoe .

If a digital camera has an onboard flash that pops up, a 3×5″ white card can be used to bounce the light. In the illustration, the card is attached to a point-and-shoot. The card is attached to the camera just under the flash and bent at a 45 degree angle.

Photo by James Jordan