If looking for expert help when purchasing a digital camera, particularly first time buyers, consider buying a local camera shop.

You can’t beat the personalized service and help from someone who knows cameras like the back of their hand.

Digital cameras may cost more at a local camera shop but it is often worth it for the service you get in return. A merchant may even lower the price a little if you ask, so don’t be bashful!

Advantages of buying at a local camera shop

• no waiting, get the camera right away
• personalized service
• easier to check reliability and reputation of the merchant
• hold camera in your hand to get a feel for the ergonomics
• knowledgeable personnel can help answer questions and are often willing to continue to do so after purchase
• dealer may handle warranty and repair work
• usually do not have a restocking charge if you return the camera within a given time

Disadvantages of buying at a local camera shop

• price for a camera and accessories can be higher
• merchant may not have a variety of items in stock
• brands and camera selection may be limited
• more time and effort to comparison shop
• pay local sales tax